This image represents my first love in the world of photography, while making images with film. Lately I have been experimenting with film and bringing myself to where I began. The satisfaction on a personal project with film is entirely different than the experience with the digital photography. They both serve a purpose however there is a certain romance when making images with black and white film. I am embracing this and moving forward with capturing many more images in the future.
Recently Peter had a shoot with Coca-Cola for an ad campaign for their summer sodas. It was a beautiful day in Fort Lauderdale, Florida for the shoot at a local pool. We scouted many and found the perfect one. Peter is fantastic working with a large crew, he directed six models for this lifestyle shoot and many other people behind the camera. The producer Vail Palmer for the shoot is amazing as well. She mastered organizing everything into place with preproduction and had an amazing follow through during the shoot itself. We were all sweating at a moment because we had all the products (sodas) except for mellow yellow which was only in a store 6 hours from the shoot location and had to get it in 20 hours on time for the production! Magically Vail had the Mellow Yellow flown in over night from LA to make it just in time, minutes before the shoot began. With all the efforts involved to have the production run smooth you have to laugh and play the Mellow Yellow song by artist Donovan. A great thanks to the whole team for a wonderful efficient creative day. Here are behind the scenes images from Peter’s beautiful shoot for Summer Flavors. We will show you the final product soon.
Also! Be sure to watch the Behind the Scenes Video!