Recently Peter had a shoot with Coca-Cola for an ad campaign for their summer sodas. It was a beautiful day in Fort Lauderdale, Florida for the shoot at a local pool. We scouted many and found the perfect one. Peter is fantastic working with a large crew, he directed six models for this lifestyle shoot and many other people behind the camera. The producer Vail Palmer for the shoot is amazing as well. She mastered organizing everything into place with preproduction and had an amazing follow through during the shoot itself. We were all sweating at a moment because we had all the products (sodas) except for mellow yellow which was only in a store 6 hours from the shoot location and had to get it in 20 hours on time for the production! Magically Vail had the Mellow Yellow flown in over night from LA to make it just in time, minutes before the shoot began. With all the efforts involved to have the production run smooth you have to laugh and play the Mellow Yellow song by artist Donovan. A great thanks to the whole team for a wonderful efficient creative day. Here are behind the scenes images from Peter’s beautiful shoot for Summer Flavors. We will show you the final product soon.
Also! Be sure to watch the Behind the Scenes Video!
Peter and Vail
The Beast
Morning Setup
Peter and Client
Hero
Everyone
Peter Langone
Fanta
